Agricultural Marketing
Efficient markets are key to sustained development of Ethiopian agricultural as they are to any other economic sector.
On the other hand, increasing the capacity of farmers groups and farmers in basic marketing and business skills is key to a market-oriented agricultural practice. Following are some resoruces that can help in this process:
 Market–oriented Development Master Plan of the Ministry of Agriculture and Rural Development (MoARD)
Business Training Modules for entrepreneurs: Business Development services (BDS) forum released seven training modules for entrepreneurs. These seven training modules are very flexible in use; less standardized and contain more concrete country specific contents on taxation, business registration and access to finance. Please find the seven modules concentrating on different aspects of business and marketing:
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Module 1: Steps of Business Implementation:Training module for business start-ups. Introducing the four steps of business implementation including practical exercises (action planning, business idea generation, analyse your competencies, SWOT analysis of the business idea (Strengths-Weaknesses-Opportunities-Threats).
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Module 3: Accounting and Cost Calculation: Basic cash book and bank records, Cash book and bank records with accounts, Monthly and annual results overview table, Electronic cash book and bank records, Cost calculation, Analyse price components, Fixed and variable costs, Product costs, Profit and loss statement
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Module 7: International Trade Promotion: International institutions for trade promotion, Import and export procedures, E-Commerce: Virtual markets on Internet, Trade fair and exposition guide, Trade fair calendar
Business skills for Small Scale Seed Producers: This handbook is intended for use by small-scale farmers, business people and community-based institutions such as schools and churches interested in producing seed of various crops for sale. It is written for people who have no formal training or experience in seed production.(580kb,96pp). And the Trainer's Guide is a guide for trainers who are supporting small-scale seed enterprise development. Trainers should have hands on business experience, ideally in an agricultural enterprise. Where the trainer does not have hands on business experience, one (idea is to have an experienced local farmer/ business person (chosen carefully) as a cofacilitator. (159kb,32pp)
 CHAIN EMPOWERMENT:Supporting African Farmers to Develop Markets.This manual brings together a broad range of experiences to secure market access for smallholder farmers and indigenous marginalized communities from very different contexts from throughout Africa.
Developing Marketing Information Services in Eastern Africa:As part of this drive to engage agricultural technologies into a marketing environment and work alongside the private sector more effectively, IITA through a regional ASARECA project FOODNET, has invested considerable time developing more effective means of providing market information to a range of actors at different scales of operation.(2.37Mb,101pp)
Market Institutions: Enhancing the Value of Rural - Urban Links: This paper examines how market institutions can affect links between urban and rural areas with specific emphasis on goods market integration in the national context.This paper begins with a presentation of a conceptual framework of market integration and then identifies five major factors that increase the transfer costs that subsequently hinder market integration between rural and urban areas: (417kb,58pp)
 USAID Agriculture Strategy Linking Producers to Markets : The USAID Agriculture Strategy and regional bureau strategies provide guidance for field missions in the development of their country strategic planning documents. All operating units undertaking agriculture programs will take account of the four strategic themes, within the context of other USAID sector strategies, regional agricultural development strategies, and country specificity. (586kb 32pp)
Approaches to linking producers to markets: The paper briefly reviews examples of linkages developed both directly by the private sector and by projects where donors and NGOs provide the catalyst for farmers to work more closely with the private sector. It then considers the factors most likely to lead to success of the latter category.(80pp,966kb)
Market situation brief of selected products by Tigray Agricultural Marketing Promotion Agency (TAMPA)
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Marketing